Tag Archives: Twitter

Use Twitter Hashtags to create a local business community

#Biz

Have you notices loads of tweets with #Biz type Hashtags?

For example #Bizitalk #NewForestBiz

Ever wondered what they are? They are a way of attracting the attention of twitter users to businesses that they may be interested in.

 

Here is a quick summary…

60 seconds on… Twitter Hashtags

 

So if you are trying to promote your business with Twitter, it can be hard on your own, but if you promote other businesses, and they promote yours, Together Everyone Achieves More (That’s TEAM. See what I did there? :o)

so – here’s a quick plan…

  • Decide on your hashtag
  • Search on Twitter for associated businesses, maybe local to you.
  • Retweet their tweets, but add your hashtag.
  • Tweet regularly something like… “Do you have a business in or around xxxx? Promote it with hashtag #XXXXBiz, then RT others to promote each other. “
  • Everytime you put out a promoting tweet of your own, add the Hashtag to it.
  • … and repeat

 

Soon, people who you are ReTweeting will start to thank you, and ReTweet your tweets, and those of other businesses using the hashtag.

 

Bingo! You have your own Online Business Support Community. Long may you grow and prosper.

 

Bye for Now.

Chris Smith

chris smith

 

 

 

 

Engage your followers with Twylah

Why do you use Twitter?

Social Media for Business

 

 

 

 

 

In my experience, there are 2 main types of Twitter users:

  • Fun users
  • Business Users

 

Fun users are people that like to tweet for fun – to their friends, and anyone who follows them. They don’t really mind who follows them, but they like lots of followers. They often have some area of interest that links many of their followers, for example their football team.

Business Users are people that use Twitter, and other Social Media, with a specific goal in mind. That is usually to attract followers to their website, or other place of business. Once their, they hope to engage the reader with the hope to generate a sale, or some sort of business.

 

…and of course there are many other types, and many twitter users who combine both types.

 

If you are a Business User, then I hope this post is of interest to you.

With Twitter – you have just 140 characters – maybe 1.5 seconds – to arouse the curiousity of your followers, and get them to find out more about you, maybe visit your website.

twylah

But there is a new tool now – Twylah – which helps engage your followers for a little longer.

 

Twylah is a free application that creates a website with menus, based on your Twitter topics.

It analyses the words that you use, and groups together the common topics.

Twylah page

You can also manage these topics, so if there is a topic that you don’t want to include, you can exclude it. If there are topics that you always want to include aty the top of your Twulah page, even when you haven’t been Tweeting about it, you can do that too.

 

So how does this help?

Well: On one page you can give your followers a visual impression of what you’re about, without having to spend anymore time on it. Twylah does all of it for you!

… and it is always up to date with your latest thoughts!

Have a look at my Twylah page here, and then set yours up! Really – it takes 2 minutes.

 

Spend a little time working ON your business, not just IN your business.

 

Bye for Now

Chris Smith

chris smith

 

 

 

 

 

Other posts about Twitter:

Is your business Invisible to your Twitter Followers?

Have you hit the Twitter 2000 Limit?

Use Buffer to increase your Twitter visibility

If you’re in business, and you use Twitter, then you should take a look at Buffer too.

Buffer is a very easy to use tool that helps you schedule tweets, and analyse your follower engagement of those tweets.

 

I love it because it is so easy to use, and I love the layout….

 

But first – what is your opinion of scheduled, automated tweets?

If you are anti – then stop now, because that is what Buffer does. However, if you are in business, then stick with me for a moment…

 

Buffer does not replace your personal engagement with followers. You must still engage with your followers by ReTweeting their interesting or helpful tweets, by replying to them, by posting your topical, informative tweets on a regular, frequent basis.

However – it is unlikely that you can do this 24 hours a day. Your average Twitter timeline has hundreds and thousands of tweets an hour. If you are not in there while your followers are looking, you might as well be invisible!

Therefore, to keep you visible, to keep you in the eye of your followers, you can schedule tweets to be posted on your behalf by Buffer, at certain times throughout the day.

 

I use it to send tweets about my popular blog posts. These don’t change very often, so I can send a tweet out automatically and anyone who sees it and clicks on the link will see my (hopefully!) useful, informative, and engaging blog post.

 

I also send out regular quotes that are relevant to my business. I use the quotes of Jim Rohn, Zig Ziglar, and Winston Churchill, aswell as those of many other authors I like.

 

You can start with Buffer for FREE. If you go for this option, you get 10 slots in your Buffer. This means that you can load up 10 tweets that Buffer will post on your behalf, at the times you select.

 

If you wish, you can upgrade to the paid version to:

  • get unlimited room in your Buffer,
  • post to more social profiles, and
  • allow team members to post on your behalf.

Personally, I use the free one, simply because it does everything I want.

 

You CAN get extra spaces in your Buffer by introducing other people to Buffer. When you sign up for Buffer you get an affiliate link. Send this link to your Twitter friends, and for everyone that signs up to Buffer, you get an extra space.

If you like this Blog Post, and you’d like to try Buffer – feel free to use my Affiliate link – I promise to love you forever in return :o)

 

Getting Started

So – you’ve signed up to Buffer. What next?

First, go to the Settings page and decide what times of the day you want Buffer to post your tweets.

 

 

You can spread them out across 24 hours, or concentrate them on the busy times for your business, whichever you prefer.

 

Next, go to your Dashboard, and load up your first tweets (up to 10, remember) that you want Buffer to post for you.

Then sit back and let Buffer do its stuff.

I do this daily, every morning.

I have a text document where I keep all of my tweets that I want to use. Every time I come across a new quote, or I write a blog post, or something I want to tweet about regularly, I simply add it tjhe tweet to this text document.

Then in the morning I open up Buffer, open up my text document, and just add then next 10 tweets (or however many spaces you have in your Buffer).

 

Analytics

I love the simple analysis that Buffer gives you. It shows you your recent tweets (those that Buffer has posted for you), and how many followers potentially saw the tweet. However, if the tweet was ReTweeted, then it includes the followers of each person who ReTweeted it. You also see who did this ReTweeting – so you can see people who have an interest in your tweets, and start to engage with them.

You can also see how many people clicked on any links in your tweets – again to see which of your Twitter Posts are arousing the most curiosity.

So while you are going about your daily business, Buffer is keeping your audience entertained, and you can look at the results when you have the time.

Easy Peasy Lemon Squeezy!

 

Want to know one of the reasons that I wrote this post? (Apart from the fact that I love Buffer).

It was because Buffer Analytics told me that of all of the tweets it had posted for me, the Tweet that got the most clicks (by a long way!) was this…

 

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… and so I wanted to have some more interesting Twitter-Related content for those people. By having related content on your blog, you can keep people reading your stuff, (which is presumably why you have a blog!)
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So what drove you here? Please send me a comment below, I’d love to know what made you come to this post.
Best Wishes
Chris Smith
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Other posts about Twitter:

 Engage your followers with Twylah

 Have you hit the Twitter 2000 Limit?

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Unable to follow anyone else in Twitter?

Have you hit the Twitter 2000 Limit?

 Social Media for Business

 

Have you tried to FOLLOW someone in twitter, and been unable to? You get a message along the lines of “You are unable to follow more people at this time

 

This is due to the Twitter 2000 Limit.

Twitter 200 limit

Twitter sets a limit to the number of people you can follow, in comparison to the number of people who follow you.

Twitter don’t publish an exact figure, but it appears that you can’t follow more than 10% more than follow you.

If you are following less than 2000 people, that is no problem.

Follow 2000 and have only 1 follower – still no problem. Although you might want to ask why nobody is following you!

Follow 2001 – that’s when the problem hits you!

 

So…

  • Follow 1000, with 300 Following – no problem
  • Follow 2000, with 300 Following – no problem
  • Follow 2001, with 300 Following – BANG! You hit the limit, and can’t follow any more.
  • Follow 2001, with 1850 Following – should be fine, as the count of people you are following is within 10% of the count of people who are following you.

 

Twitter don’t give an exact number, so don’t quote me, but you get the idea.

Clear? Good.

 

What I tend to see is people join Twitter. They then follow lots of people to see what is going on. If they are posting interesting and useful Tweets themselves, then many of those people will follow them back. Consume AND Contribute.

 

However, if they are not posting much, or posting mainly spam, or adverts, then many people will not follow back. Or they will follow back, and then unfollow a while later.

 

So is there a solution?

 

It depends what you are trying to do, but here are a few ideas…

  1. Post more interesting stuff yourself – people are more likely to follow you.
  2. ReTweet and Comment on posts you find interesting. The authors of those posts might Follow you.
  3. Use a tool like Untweeps to identify people you are following that are not tweeting very often – you could unfollow those, to create space to follow more people.

 

I hope that helps.

Follow me on Twitter @ChrisSmith_UK

 

Other posts about Twitter:

Is your Business invisible to your Twitter Followers?

Engage your followers for longer with Twylah

Posts about Pinterest

Are you using Pinterest to promote your business yet?

 

Bye for Now

Chris Smith

Chris Smith