Tag Archives: Social Media for Business

Use Twitter Hashtags to create a local business community

#Biz

Have you notices loads of tweets with #Biz type Hashtags?

For example #Bizitalk #NewForestBiz

Ever wondered what they are? They are a way of attracting the attention of twitter users to businesses that they may be interested in.

 

Here is a quick summary…

60 seconds on… Twitter Hashtags

 

So if you are trying to promote your business with Twitter, it can be hard on your own, but if you promote other businesses, and they promote yours, Together Everyone Achieves More (That’s TEAM. See what I did there? :o)

so – here’s a quick plan…

  • Decide on your hashtag
  • Search on Twitter for associated businesses, maybe local to you.
  • Retweet their tweets, but add your hashtag.
  • Tweet regularly something like… “Do you have a business in or around xxxx? Promote it with hashtag #XXXXBiz, then RT others to promote each other. “
  • Everytime you put out a promoting tweet of your own, add the Hashtag to it.
  • … and repeat

 

Soon, people who you are ReTweeting will start to thank you, and ReTweet your tweets, and those of other businesses using the hashtag.

 

Bingo! You have your own Online Business Support Community. Long may you grow and prosper.

 

Bye for Now.

Chris Smith

chris smith

 

 

 

 

Engage your followers with Twylah

Why do you use Twitter?

Social Media for Business

 

 

 

 

 

In my experience, there are 2 main types of Twitter users:

  • Fun users
  • Business Users

 

Fun users are people that like to tweet for fun – to their friends, and anyone who follows them. They don’t really mind who follows them, but they like lots of followers. They often have some area of interest that links many of their followers, for example their football team.

Business Users are people that use Twitter, and other Social Media, with a specific goal in mind. That is usually to attract followers to their website, or other place of business. Once their, they hope to engage the reader with the hope to generate a sale, or some sort of business.

 

…and of course there are many other types, and many twitter users who combine both types.

 

If you are a Business User, then I hope this post is of interest to you.

With Twitter – you have just 140 characters – maybe 1.5 seconds – to arouse the curiousity of your followers, and get them to find out more about you, maybe visit your website.

twylah

But there is a new tool now – Twylah – which helps engage your followers for a little longer.

 

Twylah is a free application that creates a website with menus, based on your Twitter topics.

It analyses the words that you use, and groups together the common topics.

Twylah page

You can also manage these topics, so if there is a topic that you don’t want to include, you can exclude it. If there are topics that you always want to include aty the top of your Twulah page, even when you haven’t been Tweeting about it, you can do that too.

 

So how does this help?

Well: On one page you can give your followers a visual impression of what you’re about, without having to spend anymore time on it. Twylah does all of it for you!

… and it is always up to date with your latest thoughts!

Have a look at my Twylah page here, and then set yours up! Really – it takes 2 minutes.

 

Spend a little time working ON your business, not just IN your business.

 

Bye for Now

Chris Smith

chris smith

 

 

 

 

 

Other posts about Twitter:

Is your business Invisible to your Twitter Followers?

Have you hit the Twitter 2000 Limit?

Are you using Pinterest to promote your business yet?

Pinterest:

A great way to promote your business.

Social media for Business

 

 

 

 

 

 

Have you got your Pinterest account set up yet?

NO? Do it now, you’ll love it!

 

What is Pinterest?

Pinterest is a social media network – a way of sharing things with other people. It is like a set of virtual pinboards.

Do you have a pinboard in your kitchen with postcards of memorable holidays, pictures of the kids, favourite recipes etc?

Well it’s like that, but you can have as many pinboards as you want, and pin as many pictures to a board as you want.

 

 

This picture is an example of my old Goal Board, a pin board I used to hold pictures of my goals.

 

 

 

 

 

 

 

… and this is one of my Pinterest Goal Boards.

I feel a lot more organised. I have boards for short- medium- and long term goals, and I can add comments to them, to help keep me on track and motivated.

 

 

Why does Pinterest attract attention?

Pinterest is attracting attention because it is SO VISUAL.

 

How many times have you logged on to a blog, or a website, and found pages and pages of text. It may be really interesting or useful, but you just can’t face working your way through it.

 

 

With Pinterest, you can just browse the many fantastic images, and if you find one that you like, you can repin it to one of your own boards.

There are mouthwatering images with great recipes, fantastic ideas for interior design, beautiful images of your favourite city, all just waiting for you to feast your eyes on.

art, food, travel

You can search for areas that you’re interested in, to find people with similar interests, or just to find fantastic images to repin to your boards.

 

Business or Pleasure?

There seem to be two main groups of people using Pinterest, those doing it purely for pleasure, and those doing it to promote their business, and there is some crossover too.

Those doing it purely for pleasure have a great way to collect and organise beautiful images that they love – you will find boards with names like…

  • Places I love
  • My favourite recipes
  • Beautiful Clothes
  • My favourite fashions
  • Gorgeous beaches
  • …and so on

You will also find people promoting businesses. this works especially well if your business has a strong visual component. Not so great for accountants, but they sky is the limit?

If you are a maker of beautiful things, then Pinterest is perfect for you…

For example…

  • Mosaics
  • Clothes
  • Shoes
  • Jewellery

Hints and tips

 

 

 

 

 

 

 

 

So if you are promoting your business, here are some great hints and tips….

Collect your images into related Boards. Don’t just have one big board with everything on.

Give each pin a meaningful name – remember people will be searching!

Give each board a meaningful name! – people will want to follow the whole board

Do you have a website? Then ensure each PIN points it to your website. There are two ways to do this.

  1. If you have Pinned it from your website, then it will point back to your website by default.
  2. If you have uploaded it yourself, then do this…
  • Log onto Pinterest
  • Hover over your profile (top right hand corner)
  • Select Boards
  • Click on the board containing your new pin, or the ojne you want to change
  • Hover over the pin you want to change, and click EDIT.
  • In the LINK field, enter the url of your website, or the page on your website that you want people to go to.
  • Save the PIN.

Now, whenever anyone looks at your PIN, and clicks on it to find more information, they will be taken to your fantastic website with all of your other products, your online shop, and other ways they can engage with you. Cool huh?

 

You can pin images to your pinterest boards from…

  • Other Pinterest boards
  • Elsewhere on the web
  • Your own photos
  • Images on your own website

 

Getting started


  1. Create an account
  2. Search Pinterest for keywords you might be interested in
  3. Repin your favourites onto a board of your own.
  4. upload your own images
  5. Follow people or boards that have images that inspire you.
  6. Engage with them – comment on their pictures. This is Social Media, so they will look at your boards and if you inspiure them, they will follow you, and comment on your images and so on.

 

Hey Presto – your images get exposure across the PinterestVerse!

 

To see the Pinterest boards of a complete amateur…

Take a look at my Pinterest Boards.

Bye for Now

Chris Smith

Unable to follow anyone else in Twitter?

Have you hit the Twitter 2000 Limit?

 Social Media for Business

 

Have you tried to FOLLOW someone in twitter, and been unable to? You get a message along the lines of “You are unable to follow more people at this time

 

This is due to the Twitter 2000 Limit.

Twitter 200 limit

Twitter sets a limit to the number of people you can follow, in comparison to the number of people who follow you.

Twitter don’t publish an exact figure, but it appears that you can’t follow more than 10% more than follow you.

If you are following less than 2000 people, that is no problem.

Follow 2000 and have only 1 follower – still no problem. Although you might want to ask why nobody is following you!

Follow 2001 – that’s when the problem hits you!

 

So…

  • Follow 1000, with 300 Following – no problem
  • Follow 2000, with 300 Following – no problem
  • Follow 2001, with 300 Following – BANG! You hit the limit, and can’t follow any more.
  • Follow 2001, with 1850 Following – should be fine, as the count of people you are following is within 10% of the count of people who are following you.

 

Twitter don’t give an exact number, so don’t quote me, but you get the idea.

Clear? Good.

 

What I tend to see is people join Twitter. They then follow lots of people to see what is going on. If they are posting interesting and useful Tweets themselves, then many of those people will follow them back. Consume AND Contribute.

 

However, if they are not posting much, or posting mainly spam, or adverts, then many people will not follow back. Or they will follow back, and then unfollow a while later.

 

So is there a solution?

 

It depends what you are trying to do, but here are a few ideas…

  1. Post more interesting stuff yourself – people are more likely to follow you.
  2. ReTweet and Comment on posts you find interesting. The authors of those posts might Follow you.
  3. Use a tool like Untweeps to identify people you are following that are not tweeting very often – you could unfollow those, to create space to follow more people.

 

I hope that helps.

Follow me on Twitter @ChrisSmith_UK

 

Other posts about Twitter:

Is your Business invisible to your Twitter Followers?

Engage your followers for longer with Twylah

Posts about Pinterest

Are you using Pinterest to promote your business yet?

 

Bye for Now

Chris Smith

Chris Smith

How To Start Your Own Business From Scratch

How to start your own business from scratch

Start a business from scratch

 

It seems like every week now, there is a new headline in the news about the number of unemployed people, the number of people made redundant, a company making some job cuts etc.

 

Long gone are the days of a job for life, or even being able to move between jobs and stay employed for life.

 

So I want to suggest an alternative to you:

If you cannot find someone to employ you – employ yourself!

employ yourself

By that, I mean start your own business. It is so easy to do this today. People used to say the British are a Nation of Shopkeepers. Now we are a nation of entrepreneurs. Self-Employment is the new “Job for Life”

 

There are some big advantages to being self-employed:

  • For one, you get more sunshine.
  • You have no boss, except maybe your other half).
  • If you want a payrise you can simply take on extra work.

 

So – how do you do start your own business? Here’s a quick checklist, and I’ll go through them in some detail later.

  • Decide on the product or service
  • Advertise
  • Earn Money

OK, that may seem a bit silly, but I wanted to make a point – it doesn’t have to be complicated.

 

Decide on the Product or Service

This is where you need to look at yourself, and decide what you can do, and look at the marketplace, and decide if there is a demand for it. This could really be anything – From dog walking, car washing, gardening, handyman. Can you do these things? You probably don’t need to invest in loads of equipment to get you started.

There are other, home-based businesses, where you have the support of a national or international company. Examples are Home-Shopping businesses, such as my personal favourite, Kleeneze. If you want to find some information about that, just visit my Kleeneze Information Site.

 

Find your customers

This is where the Internet, and Social Media in particular has changed the ball game. It used to be that when you start your own business, you rely on friends and family, and then word of mouth. Then you have to place some (expensive) adverts in local papers every week and so on.

Expensive adverts

 

Still, Friends and Family and Word Of Mouth is the best place to start, but in parallel with that there are loads of Social media applications that are free, easy to use, and have MILLIONS of people out there that you can reach out to.

To start off with I am going to assume that your business is aimed at your local population. However, if you are, for example, a website designer, then that service can be provided for a customer anywhere in the world, so this would not apply to you.

Over the next few days I will write posts, each of which will give you a quick guide on how to market your local business using…

  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • Google+
  • LinkedIn

 

 

 

 

 

Each one of these will connect you with a different group of people who may, or may know someone who does, want your product or service.

Each of these Social Media will be covered in a new blog post in the next few days.

The basic strategy that you use for all of these Social Media is as follows:

  • Brand Yourself
  • Identify potential customers
  • Engage with them
  • Look for opportunities

DO NOT simply create an account and blast loads of adverts at all and sundry. That will get you no business at all.

I will expand on the details of this strategy in another post in the next few days.

 

Oh, and last but not least…

Earn Money

If you have a product or service for which there is a demand, and you have found some customers, then you should complete the final step – Earn Money.

 

I hope that has sown the seeds of some ideas for you. I will write the next posts for you in the next few days, so please watch this space.

 

Bye for Now

 

Chris Smith

Chris Smith